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Friends & Supporters


  • Olivia and Carter Ries

    One More Generation (OMG) was founded in 2009 by two elementary students in Fayetteville, GA.

    The founders, Carter (now 17) and his Sister Olivia (now 15), are both extremely passionate about animals and conservation. Carter and Olivia believe that children have the power to solve the issues of endangered species and threats to the environment for at least One More Generation.

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  • Ryan Hickman

    In 2012 at the age of 3, Ryan Hickman went along with his dad to the local recycling centre and cashed in a few small bags of cans and bottles and from that point on decided that recycling was in his future.

    Ryan told his Mum and Dad that he wanted to give empty plastic bags to all the neighbours and maybe they would save their recyclables for him. Not only did the local neighbours save their cans and bottles for Ryan, but so did their friends, families and co-workers. Today, Ryan has customers all over Orange County, CA and he has a passion to recycle that is amazing. His goal is to recycle to keep cans and bottles from reaching the ocean where it’s harmful to the environment. in 2018 Ryan was selected by MSN in their top 15 kids changing the world and was featured as a WHIZ KID in OC Family Magazine. 

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  • Roz Savage

    Roz Savage is the first (and so far, only) woman to row solo across the world’s “Big Three” oceans: Atlantic, Pacific, and Indian. She holds four Guinness World Records, and was appointed a Member of the Order of the British Empire for services to fundraising and the environment.

    It was an unexpected career move for a former management consultant who doesn’t particularly enjoy exercise. She was inspired to brave the oceans when she realised two things: 1) we are all capable of much more than we tend to believe we are, and 2) we need to make some changes if we're going to live healthy lives on a thriving planet. So, she used her voyages to expand her own limits, and to promote sustainable living.

    She now writes, speaks, and lectures on sustainability, courage, resilience, and change.

    Roz says: “Young people have a crucial role. I hear about lots of families where one of the children has heard about ocean pollution and become quite the eco-warrior, and before long the whole family is on board. This kind of pester power is the most powerful tool for making a difference!”

Partners & Contributors

  • M&S

    Plan A has underpinned M&S’s unique business model since 2008 which has enabled them to create long-term value through the effective use of resources and relationships.

    They manage these in line with their core values of Inspiration, Innovation, Integrity and being In Touch. These values influence how M&S behave and they run through everything they do - they are integral to the M&S brand.

    Environmental risks are making the world more complicated and unpredictable. Customers are increasingly aware of their personal impact on the world and voice their concerns so businesses must work hard to build and maintain their trust. Growing pressure on natural resources and poor global stewardship may increase our costs, restrict our access to key raw materials and make our global supply chains more volatile.

    Against this backdrop, M&S are on a journey to make their business more sustainable. They believe a successful business must also be environmentally and socially sustainable. This belief isn’t new. M&S have always maintained that business practices that benefit society improve our long-term performance.

    The view is that the future belongs to our children and our children’s children and so what better place to continue the environmental and sustainable journey than through education and this is why M&S support the excellent WasteBuster campaigns.

  • Ocado Foundation

    Proudly supported by The Ocado Foundation, in partnership with Ocado, the Online Supermarket.

    Governments, industry and NGOs regarding a more joined up, global, multi-stakeholder approach to youth engagement, in support of ocean waste reduction and circular economy development. All stakeholders unanimously agree in the importance of engagement of the next generation and that collaboration is needed at all levels, between governments, NGOs, industry, educators, the media, and consumers. 

  • Recycle Now

    Recycle Now run national campaigns to encourage people in the UK to recycle more things, more often from all around the home, delivered by WRAP.

    WRAP is a registered charity and not-for-profit company. Their mission is to accelerate the move to a sustainable resource efficient economy through:

    • Re-inventing how we design, produce and sell products
    • Re-thinking how we use and consume products
    • Re-defining what is possible through re-use and recycling

    WRAP works with UK Governments, the EU and other funders to help deliver their policies on waste prevention and resource efficiency. They take action in those areas where we can have the greatest impact on reducing waste, protecting our natural resources and providing economic and environmental benefits. They help businesses, individuals and communities reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.